Erik Roel

There are no standard solutions for standard problems. Even though you learn from previous projects, clients and markets, each client question is unique and should be treated that way. After graduating in Strategic Marketing Management at the Erasmus University in Rotterdam, Erik started working for a boutique marketing consultancy firm with a client portfolio consisting of large multinational companies. This allowed him to fulfill his curiosity and ambition to work in an international environment on a broad range of issues in a diverse set of markets. Erik always starts projects with an outside-in orientation, and he is able to quickly determine the core issues. His aim is to solve these issues together with the client and to report the results in a visual and fact-based report.


  • Feasibility studies for new products and/or markets
  • Strategy development
  • Strategic market studies
  • Business plan development

Past Projects

  • The Greenery
  • Unilever
  • Sara Lee DE
  • Wessanen
  • Ausnutria Hyproca
  • GlaxoSmithKline
  • Pooling Partners
  • Willem&Drees

Good to Know

  • Biggest passions: running, music and wine
  • Upcoming travel destination: after several trips to Asia, he will spend the next holidays rediscovering Europe
  • After running the Rotterdam marathon twice, Erik has the (unrealistic?) ambition to run the NY marathon

Would you like to get in touch with Erik?