Alexandra Popescu-Zorica

Alexandra has more than 8 years of experience building entrepreneurial teams inside large organizations and supporting startups to accelerate growth through innovation tools and methods. Her focus on purpose, combined with metrics, brings a result-focused mentality to innovation that can make it a tangible part of a company strategy. C-levels who worked with Alexandra appreciated her creative but also methodological and systematic approach to developing internal innovation capabilities. She is comfortable with the unknown, eager to learn and past paced in execution. That's a rare combination. Alexandra can help companies build a strategic view combined with hands on action. If you are serious about innovation and change, you want Alexandra on your side. The business challenges that Alexandra likes to work on are: how to implement and execute innovation strategies; how to create an entrepreneurial mindset and space for entrepreneurial teams to grow and scale in the large organizations; how to apply lean startup to gain speed in product testing and launch; how to apply design thinking concepts to projects that require a human-centric approach; which innovation tools and methods are best to apply for each organizational context; how to transfer innovation concepts into business as usual. Industries in which Alexandra has a track record of successful implementations are health insurance, banking, telemedicine and mental health. Roles in which she applied change and innovation concepts: Head of Innovation; Head of Innovation, Scouting and Partnerships; Chief Growth Officer.


  • Corporate Innovation Strategy
  • Entrepreneurial Teams
  • Lean Startup
  • Design Thinking
  • Foresight
  • Business growth

Past Projects

  • NN Group: co-designed the proprietary Innovation Method of NN Group and rolled-out internationally;
  • NN Romania: led the innovation team
  • Junior Achievement: Innovation Coach and Mentor for high-school and college startups for 3 years.
  • ATLAS: Chief Growth Officer
  • Innovation Coach for startups in NL & Romania

Good to know

  • Not afraid of the unknown but positively challenged
  • Passionate about people and their stories
  • Strong desire to help organizations embrace change and intentionally build and execute innovation strategies
  • Mother of a passionate guitarist
  • Proud owner of a golden retriever
  • Into sports and healthy diet

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