Back to overview Petri Selkäinaho Send E-Mail With his mindset “Operational excellence that enables growth,” Petri helps organizations turn strategy into execution that drives both efficiency and scalable business expansion. As a coach and facilitator, his focus is on building leadership capability and ensuring that change is anchored in everyday operations - not just delivered as a one-off initiative. Drawing on 25+ years of leadership experience across ICT, finance, manufacturing, and services - including CxO+1 roles in large organizations - Petri brings strong credibility as a trusted advisor in complex transformation and performance improvement. His core specialties include process and change leadership, strategy planning and deployment, and operational excellence. Petri works with both large organizations and ambitious growth and startup companies, helping them cre-ate clarity, align teams, and implement change that delivers measurable results. A natural “transformer,” Petri combines advisory work with hands-on leadership when needed. In addition to consult-ing, he can step into fractional or interim roles - such as CFO or operations leader - to stabilize, lead, and accelerate transformation from within. His approach combines practical experience, structured thinking, and hands-on facilitation - ensuring that strategy is not only defined, but embedded into everyday operations. Expertise Process leadership Change leadership, transformations Strategy planning and deployment Enterprise-wide, cross-functional projects and programs Past Projects As a consultant in process management initiatives for both large and smaller organizations: process modeling, and facilitation and advisory in process management and change leadership across service businesses and manufacturing industries. Home Maintenance Europe Oy – CFO (part-time, ongoing) At Elisa: Head of Operational Excellence and leader of a company-wide transformation program (2009–2013), followed by leading a daily management system transformation program (2013–2015). Responsibilities included process management and development as well as cultural transformation. The programs delivered significant operational results (financial performance, customer satisfaction, sustainability), quality awards, and improved employee satisfaction. Elisa’s share price tripled between 2010 and 2020. Good to Know Besides Finnish, Petri works fluently in English and German, with working proficiency in Italian and Swedish. His family life spans two nationalities and three everyday languages. Outside work, he is passionate about artisan wood joinery, enjoys a wide range of music (and plays himself), and is an active reader. He stays fit through basketball, calisthenics micro-trainings, artistic gymnastics, and endurance activities such as jogging, rollerblading, cross-country skiing, cycling—and even cutting trees. Would you like to get in touch with Petri? Contact