Customer Interaction for Innovation Turning customer insights into successful innovation Successful innovation starts with meaningful customer conversations Dates 14 October & 20 October 2026 09:00–12:00 CET Language English Price €290 excl. VAT Many innovation initiatives fail not because teams lack ideas, but because they develop solutions without truly understanding customer needs. In this hands-on training, participants learn how to engage customers throughout the innovation process – from uncovering needs and identifying opportunities to testing ideas and validating assumptions. Drawing on practical innovation experience, the training provides methods and tools for conducting customer interviews, evaluating insights and translating customer feedback into concrete actions. Participants leave with a practical toolkit to validate ideas faster, make better decisions and develop solutions that create real customer value. Target Group For professionals who want to better understand customer needs, validate ideas and increase the success of innovation and growth initiatives. Learning outcomes Understand customer interaction across the innovation lifecycle Conduct effective customer discovery interviews Identify current and future customer needs Test ideas and assumptions with potential customers Explore willingness-to-pay and value perception Evaluate customer feedback systematically Present and pitch solutions convincingly Format / Duration Virtual training consisting of two 3-hour online modules with a self-paced workbook and experimentation phase in between. The modules Module 1 Understanding Customer Needs Customer discovery and empathy interviews Stakeholder mapping and interview preparation Interview techniques and question frameworks Generating actionable customer insights Practical application in innovation projects Module 2 Testing and Validating Ideas Idea testing with potential customers Gathering and interpreting customer feedback Willingness-to-pay and value perception MVP-based validation approaches Presenting and pitching innovation concepts effectively Dates – 14 October & 20 October 2026 09:00–12:00 CET Price – €290 excl. VAT 50% discount for a second person with the same billing address Registration – Free cancellation up to four weeks prior to the event. Cancellations up to two weeks before to the event will incur a 50% fee, cancellations thereafter will incur a 100% fee. Training: Two half-day sessions Julia Achatz Partner Contact Julia Angela Gruber Consultant Contact Angela Registration SalutationMr.Ms.Mrs. Title First name* Last name* Company addressPrivate address Company Street* ZIP Code* City* Country* E-Mail* Change - The Magazine (free of Charge) Fields with a * must be filled out We are looking forward to meeting you! The "Change" magazine contains articles on change management topics, seminar information and news about the ICG Integrated Consulting Group.It can be ordered free of charge after stating the necessary personal data for the delivery. By ordering the magazine, you agree that all the data provided will be processed in the course of the magazine delivery. You may revoke this consent at any time without notice by sending an email to office@integratedconsulting.eu. See our privacy policy for more information. Please leave this field empty.