Market Driven Innovation


Kaktus Kopfhörer 300 x 300

Beyond design thinking & lean start-up


Are you stuck with your perfect design thinking project? Lean start-up simply doesn’t seem to work for you? This whole agile project management thing is just one big mess?

3 problems. 3 answers. Boost your innovation efficiency.

Although organisations have put a lot of effort in teaching employees innovation methods they still seem to struggle to apply these methods in their projects.

But why?

  • The choice of method does not fit the situation.
    You probably know the quote: if you only have a hammer in your toolbox, everything looks like a nail.
  • The method is good, but the application is wrong.
    The mindset and principles of methods go beyond the neatly designed canvases.
  • The method is used far longer than it is useful.
    Design thinking is great for developing ideas, less to test them and even less to scale them up.

So what to do?

Before you settle on any methodology:

  • Consider what is your challenge and get a clear picture of it
  • Make up your mind about possible next steps
  • Join our free webinar 😊

What will you get?

New insights on

  • strengths and limitations of design thinking and lean start-up
  • how to choose the right methodology for your innovation project
  • common pitfalls when applying the methodologies in real life and solutions to tackle them


Seminar language: English


15:00 – 17:00 CET

You got any further questions?


    Change - The Magazine (free of Charge)

    Fields with a * must be filled out

    We are looking forward to meeting you!

    The "Change" magazine contains articles on change management topics, seminar information and news about the ICG Integrated Consulting Group.It can be ordered free of charge after stating the necessary personal data for the delivery. By ordering the magazine, you agree that all the data provided will be processed in the course of the magazine delivery.
    You may revoke this consent at any time without notice by sending an email to See our privacy policy for more information.