Market Research Key Topics Customer Experience Target Group & Market Segmentation Brand Strategy & Brand Architecture Brand & Communication Experience Data Mining & Advanced Analytics Communication Management Understanding what truly drives your customers. Customer centricity needs clarity. Market knowledge creates orientation. In times of rapid market change and increasing complexity, many companies make decisions based on uncertain data. Yet strategic clarity, distinctive brand positioning, and relevant offerings can only emerge when there is a deep understanding of what target groups think, feel, and need. Well-founded market research is the backbone of effective strategies. It provides perspective, illustrates correlations and delivers a concrete foundation for decision-making. At Integrated Consulting, we apply a holistic market research approach that provides precise answers to your business questions – based on validated data, intelligent analytics, and clear recommendations to make your strategy even more effective. We support companies across a wide range of challenges – with customized research designs aimed at strategic impact. Our core service areas include: Customer Experience Measuring, analyzing, and improving customer experiences throughout the entire customer journey. Target Group & Market Segmentation Identifying and differentiating relevant target groups – with personas, typologies, and needs-based analyses. Brand Strategy & Brand Architecture Sharpening brand positioning and structuring brand landscapes – based on in-depth analysis and organizational fit. Product Experience & Innovation Research From idea to prototype: developing truly relevant products through concept tests, co-creation, and user testing. Brand & Communication Experience Measuring brand impact and steering communication based on data – across all channels and touchpoints. Price Management Developing pricing strategies that align perceived value, willingness to pay, and market positioning. Data Mining & Advanced Analytics Turning data into actionable insights – using predictive modelling, clustering, and data visualizations. Communication Management Evaluating communication assets, analyzing campaign effectiveness, and increasing advertising efficiency with precision. Carina Christian-Kradischnig Partner Contact Carina Nadine Krasser Consultant Contact Nadine Talk to your local experts Connect here