Major Impact

The concept of change agents, change champions, change ambassadors – however one chooses to call them – is very helpful in this case. Those who assist in the mission of change are multipliers who can contribute immensely to not only creating commitment for the transformation, but to reducing resistance, as well. As a network within an organization, change agents make sure that all departments and subsidiaries are informed properly and don´t feel excluded from the change process.

Essential Steps

To make this work, several aspects require attention, and it starts with choosing change agents. It is important that they are respected within the organization and have a positive attitude towards the change project. Ideally, they come from all levels and departments. Furthermore, it is crucial that the change agents are qualified – besides project-related topics, they need to have change know-how and relevant competencies. Thirdly, they need support during the processes, to network and learn from each other.

Ambassadors for Change

Change agents not only take care of communication and integration; they are also able to obtain authentic feedback about current topics and obstacles in the transformation process and highlight the pros and cons of the change in dialog-based events. Generally, change agents are a great support for executives and those who are responsible for change. There is another advantage; for the change agents, the experience is often very satisfying and a great step to developing new talents.